The leisure travel industry is evolving, and experts anticipate three key experience trends that will shape the sector in 2024.
AI for Personalization: Artificial intelligence is on the rise and is set to transform guest experiences. Operators aim to use AI to enhance efficiency and offer more personalized services. Douglas Quinby, CEO and Co-founder at Arival, believes that AI can enable a more personal and human touch within the travel experiences sector.
Demand for Immersive Experiences: Travelers are increasingly seeking immersive experiences with authentic human connections. Unique, once-in-a-lifetime, and themed trips are in high demand. Providers must focus on differentiation and user experience during the booking process to captivate travelers.
Shift from Destination to Passion-Based Travel: In 2024, the focus is expected to shift from destination-based travel to passion-based travel. Travelers will prioritize the ‘who,’ ‘what,’ and ‘why’ over the ‘where’ and ‘when.’ People are choosing travel experiences based on their interests and passions, prompting a need for a shift in marketing approaches to attract and retain consumers.”
(With input from Agencies)
