Priyanka Chopra becomes Brand Ambassador of Assam Tourism

Six months old BJP governed state of Assam has finalised the name of famous Bollywood actress Priyanka Chopra as new brand ambassador of Assam tourism.


Priyanka Chopra may visit Assam to take part and address a conference of global tour operators on December 24.

Tourism Minister of Assam, Mr. Himanta Biswa Sarma has said that we have signed an agreement for next 2 years with undoubtedly global famous face ‘Priyanka Chopra’ to help for promoting tourism in Assam. She refused to charge for doing this task, he said. However, the state govt will pay her expert charges for shooting TV commercials and photograph crusades.

Sarma further said that Assam would go worldwide in its battle to pull in travellers & tourists to the Assam. “this time we are not limiting our tourism drive just inside the nation. Rather, we are going for a enormous worldwide crusade, especially focusing on tourist in the England, Japan, USA and other such nations that have some historical interface with Assam,” he added.

The total number of domestic and foreign tourist arrivals have risen in recent years in Assam and the following data released by Govt. shows it well.
Domestic Tourist Arrivals to Assam

2013-14 1014-15 2015-16
44,44,393 48,63,826 56,42,950

Foreign Tourist Arrivals to Assam          

2013-14 2014-15 2015-16
19,086 20,005 26,320
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